My Auto eBay Selling Blog
Here's How YOU Can Find All The Customers You'll Ever Need Even If You Have NO Money, Only 20 Minutes A Day To Spare, Even If You're Up To Your Eyeballs In Debt, Even If You Don't Know Your Bits From Your Bytes
| eBay's Payment Changes Halted |
| Tuesday, June 17, 2008 |
| The Australian Competition and Consumer Commission has stopped eBay from going ahead with plans to eliminate all payment options for buyers except for Paypal. Now this would be a good thing for eBay, because they own Paypal and get a chunk of all payments. If you pay with a credit card, money order etc then eBay misses out. Apparently the ACCC has gotten more than 600 complaints from people about the plan. I reckon this was always going to raise a red flag with the authorities. Maybe they could have put in place some incentives for buyers to use Paypal instead of other forms of payment. Then again, if you're not annoying the competition, your peers, the authorities, and everyone else but your customers then you're not marketing hard enough. Like when I send a broadcast fax campaign, I always get responses asking me to stop faxing them. Some more polite than others. I don't know what the ACCC will say, my immediate reaction is that the benefits of offering multiple ways to do business should count for a lot. How can you increase the number of ways to do business in your business? 'Grease the slide', make it as easy as possible for people to buy from you. Find out about taking Diners Club, American Express, Discover Card. Join Paymate, 1shoppingcart, mals-e.com. Take cheques, money orders, even let people pick up with cash if possible. You can even try COD. Just try. |
posted by Brian Cassingena @
7:33 PM
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| Interesting article for Aussie eBay sellers... |
| Thursday, June 12, 2008 |
| Step 1: Go to The Advertiser Website Step 2: Go to AstoundingFreeGift.com Step 3: Get lots of money! |
| posted by Brian Cassingena @
9:58 PM
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| Lazy Buyers Prefer Cards To Loans |
| Monday, June 9, 2008 |
| Hi again folks, "Lazy Buyers Prefer Cards To Loans" - Pretty good headline for a major newspaper. As you can probably guess, this article from the Adelaide Advertiser on the 28th May 2008 talks about people using their credit cards to pay for major purchases, instead of going all the way down to the bank, lining up, and applying for a personal loan. Of the 1,000 people surveyed, only 10% said they would pay for a purchase of over $3,000 with a personal loan. And this is proven at the many seminars I've been to, where I and other speakers have sent people rushing to the back of the room to buy our stuff, sometimes spending thousands of dollars on the latest marketing system. What this means to you: Don't push your financial values on to other people. Just because you've only got $68.50 left on your credit card (and I've been there before too...) don't assume that people won't invest heavily in something if they believe it will change their lives. Secondary lesson (but no less important): What can you do in your business to help people take the 'easy option'? Don't make them jump through hoops just to give you money, especially on the first transaction. Dan Kennedy refers to the 'greased chute' in the sales process, where you take the prospect smoothly through your letter, ad, presentation or web page to the end result of a purchase, picture in your mind an actual greased-up slide. And the last thing you want to happen is for the person to decide to buy, and come across a slight hassle or complicated or confusing task, and definitely not one which requires real effort or discipline. |
| posted by Brian Cassingena @
9:15 PM
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| Custom eBay Store Strategies |
| Thursday, May 29, 2008 |
| Hi Guys Here's a great secret to building your business outside of eBay, which is what you're ultimately aiming for. Watch this video to find out: |
| posted by Brian Cassingena @
11:04 PM
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| Petrol Is Actually Pretty Cheap... |
| Saturday, May 24, 2008 |
| To add to my post about the poisoning power of the media, here's an article that supports what I'm trying to say: If you've read it, you'll see just how little petrol retailers can make on petrol without just about being run out of town at gunpoint. That's why their snacks and drinks cost more, because otherwise they'd go broke even faster than they do now. |
| posted by Brian Cassingena @
8:13 AM
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| New Free Marketing Video | |
| Sunday, May 18, 2008 | |
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| posted by Brian Cassingena @
10:15 AM
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| The Putrid Poisoning Power Of The Media... |
| Wednesday, May 14, 2008 |
| Couple of quick points today, or should I say rants... Firstly, all this crap about high petrol prices. Now, don't get me wrong, nobody wants to pay more than they have to for commodities like fuel, but the current atmosphere of worry and tension about the high price of fuel is too much. Of course these prices have gone up significantly when compared to what they were not long ago, but it's still cheap enough so that if you have to cut back hard on stuff like entertainment and holidays because of petrol prices, then you need to improve your financial education, and fast! Service station operators and owners cop abuse every day from small minded, poverty mindset people like the guy on the news today who said we were being ripped off by 3 cents a litre. 3 goddamn cents a litre!?!?!??!?!?!!?!?!!?? WHat's the difference between $1.58 and $1.55 a litre? And the way he said 'ripped off', as if they had a gun to our heads and their pump in our petrol tank. And I see the word 'profiteering' all over the news, wait, let me guess, if I try to make a profit, then that's profiteering and I should be chucked in jail. Too much focus on high prices, on poverty mindset and scarcity, absolutely none on positive things like financial education, making money, abundance mindset, prosperity thinking. Secondly, the federal government released it's annual budget today, and according to the media, they've been going around 'selling' this budget, even 'defending' it. How the hell do they find themselves in this position? Most sales people are doing the same thing, going around, actively selling their wares to anyone who'll listen to them for a few seconds. Bad positioning. Something that also happens is they find themselves actually defending their product. Someone has a bad word to say about it, the average sales person gets flustered, defensive, trots out pre-prepared answers to these allegations in a stressed out manner, doing more harm than good. Always stinks of a cover-up, 'buy my product, despite what you've heard and hopefully we never hear from you again'. And the 'feds' find themselves doing the same thing. At least they don't have to make us sign on the dotted line to get a commission. |
| posted by Brian Cassingena @
9:05 PM
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