My Auto eBay Selling Blog
Here's How YOU Can Find All The Customers You'll Ever Need Even If You Have NO Money, Only 20 Minutes A Day To Spare, Even If You're Up To Your Eyeballs In Debt, Even If You Don't Know Your Bits From Your Bytes
| Lazy Buyers Prefer Cards To Loans | |||||
| Monday, June 9, 2008 | |||||
| Hi again folks, "Lazy Buyers Prefer Cards To Loans" - Pretty good headline for a major newspaper. As you can probably guess, this article from the Adelaide Advertiser on the 28th May 2008 talks about people using their credit cards to pay for major purchases, instead of going all the way down to the bank, lining up, and applying for a personal loan. Of the 1,000 people surveyed, only 10% said they would pay for a purchase of over $3,000 with a personal loan. And this is proven at the many seminars I've been to, where I and other speakers have sent people rushing to the back of the room to buy our stuff, sometimes spending thousands of dollars on the latest marketing system. What this means to you: Don't push your financial values on to other people. Just because you've only got $68.50 left on your credit card (and I've been there before too...) don't assume that people won't invest heavily in something if they believe it will change their lives. Secondary lesson (but no less important): What can you do in your business to help people take the 'easy option'? Don't make them jump through hoops just to give you money, especially on the first transaction. Dan Kennedy refers to the 'greased chute' in the sales process, where you take the prospect smoothly through your letter, ad, presentation or web page to the end result of a purchase, picture in your mind an actual greased-up slide. And the last thing you want to happen is for the person to decide to buy, and come across a slight hassle or complicated or confusing task, and definitely not one which requires real effort or discipline. |
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posted by Brian Cassingena @
9:15 PM
 
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