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| Rest In Peace Gary Halbert | |||||
| Wednesday, April 11, 2007 | |||||
| As we're waking up in Australia we're just getting the news that we've lost one of the greats. Gary Halbert passed away in his sleep on Easter sunday. (Frankly I didn't even realise he was sick) I think I'm with most people in saying that if he's not the greatest copywriter who ever lived, then he's right up there with the best. Many people say he's the best of all time, and Gary was one of those people! Which is great, because when you get to this level, you gotta have a healthy ego, it's all about self-aggrandizement, it's all about self-promotion, because who the hell else is gonna promote you? And his copy of course was some of the best you could ever study. From simple stuff like his headline "Movie Star's Wife Swears Under Oath That Her New Perfume Does Not Contain Any Illegal Sexual Stimulants". That one caused huge traffic jams and massive sales when Toba Borgnine released her perfume range. Any Halbert copy you can study you should. Me and probably every serious marketer in the world has thegaryhalbertletter.com bookmarked, another great thing about Gary was that he put all his old newsletters up on this page and you don't even have to opt in to read em. The biggest thing I learnt from Gary was all the stuff about self-aggrandizement and self-promotion, and positioning. Not only was he a great promoter of himself, he also positioned himself as the wise man at the very top of the mountain. Dan Kennedy's first seminar with Gary, Gary turned up, wearing thongs, shorts, an old hawaiian top and a hat that said "Clients Suck". He then started talking about how he wasn't taking on a single client, no more, too busy already, too much work to do, no room for anyone else, so don't even think about asking to hire me, no way. The result was a horde of people following him around the rest of the day pointing fat cheques at him. (And I bet he didn't turn all of them down...) Please comment on what Gary Halbert has meant to you. Brian http://renegadeseminar.notlong.com |
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posted by Brian Cassingena @
9:13 AM
 
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